Long tail
"Long tail" in a Sentence (2 examples)
What’s really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you’ve got a market bigger than the hits.
“I would like to tell you that the Internet has made such a level playing field that the Long Tail is absolutely the place to be, that there's so much differentiation, so much diversity, so many new voices. I'd love to tell you that that's in fact how it really works. Unfortunately, it's not,” Schmidt said.